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Utilising technology for engaging tennis players


Despite the strong tennis infrastructure in Holland, 50% of players quit within the first 3 years of membership. Data analysis shows that this could be prevented if players play in more competitions, have more family members involved in the sport and could play for free. The KNLTB Club App makes ...Read more it easier for people to play tennis whilst the dynamic rating system encourages participation in competitions and tournaments which could boost retention levels.

As the CEO of the Koninklijke Nederlandse Lawn Tennis Bond (KNLTB), Erik Poel is in charge of the strategy of the organisation, from talent development up to the professionals to participation and organising competitions and tournaments. Despite the relative small country size, the Netherlands has a huge tennis infrastructure with 1,700 clubs, 600,000 registered and 300,000 unregistered tennis players. Erik knows how to engage the tennis player in his country and what to do for retention. Before joining the tennis federation, Erik has worked for several A-brands such as 3M, Microsoft, Tele2 and Canon.