Understanding the international tennis participation landscape through data
This presentation on the topic of utilising data and measuring insight reports on the ITF and its member nations’ global study which aimed to provide a better understanding of the number of tennis players worldwide. Initial results from the study have been positive, giving us valuable insight ...Read more about our players and coaches, their numbers, where they are located. Despite this, the study shows that we still only know who 60% of the players in our countries are, at best.
Machar says the steps taken by the ITF and its member nations are positive but that more will have to be done by all parties to ensure the effective reporting and subsequent analysis of participation data. Dr. Machar Reid is one of the top investigators in the field of Tennis and sports science. He has also held several key positions with Tennis Australia including Head of Innovation, Sports Science and Medicine Manager, and High Performance Manager.