Craig Morris speaks about his role as Chief Executive of Community Tennis of the USTA in creating a unified youth tennis brand – Net Generation. Craig talks about the difficulties that families have in navigating the sport, despite brilliant services and facilities. The focus of Net Generation, ...Read more which targets children 5-18 years old, is creating a brand that is accessible quickly and easily to families. Getting into consumers’ worlds and realising that a brand is more about what consumers tell each other than what we tell them, is the name of the game.
Craig has held a variety of positions at Tennis Australia before moving to the USTA, including being Director of Participation and Manager of Athlete Development. He was also Sam Stosur’s first WTA tour coach, transitioning her into the top 100.